2024
Polaris Slingshot
Never Stop Playing
Brand StrategyResearchCampaign Planning
MC
MADELYN CAMPANAMADELYNCAMPANABRANDS MADE BRIGHTER
Marketing professional passionate about turning ideas into impact. I craft campaigns that connect, are backed by data and driven by heart.
Featured Work
A collection of campaigns, strategies, and projects that drove real results. From brand positioning to performance marketing.
2023
Joico Campaign Optimization
Data-Driven Growth
Performance MarketingDEI AuditData Analysis
2024
NBC Universal Film Launches
Campus Marketing Activation
Event MarketingSocial MediaCampus Activation
2023
Beats by Dre Strategy
Gen Z Brand Positioning
Brand StrategyGen Z ResearchConsumer Insights
2024
Boppy Amazon Campaign
E-commerce Optimization
E-commerceAmazon PPCPerformance Marketing
2023
Fisher College Leadership
Teaching Excellence
LeadershipEducationProject Management
About Maddy
Maddy blends strategy and creativity with a people-first mindset. Curious, prepared, collaborative. Strong in brand storytelling, social content, and research that leads to action.
B.S. Business Administration at Ohio State
Pace Setter Award - Top 1%
Graduated Magna Cum Laude
LA native with love for beauty, entertainment, and pop culture marketing
Experience
Campus Marketing Intern
NBC Universal
Activated film launches for Wicked, The Wild Robot, Love Hurts, and Jurassic Park. Built social content, ran promos, and hosted experiential events that reached two hundred plus students.
Marketing and Ecommerce Intern
Joico
Optimized Amazon campaigns that drove eight hundred forty nine thousand revenue with forty six million impressions and fifty eight thousand clicks. Completed a DEI content audit of one thousand plus competitor posts and presented actions that leadership adopted.
Brand Strategy and Business Analyst
Beats by Dre
Led Gen Z trend research. Ran interviews and surveys, then presented brand connection opportunities that sharpened positioning.
Teaching Assistant
Fisher College of Business
Led a weekly class of sixty plus students on leadership. Selected from one hundred plus peers. Coordinated a service project that engaged fifty plus students.
Skills
Brand StrategySocial Media MarketingPerformance MarketingConsumer ResearchCampaign ManagementData AnalysisContent CreationE-commerceAmazon PPCGen Z Insights
Let's make something unforgettable
Ready to create campaigns that people notice and remember?
Get in Touch
madelyncampana@gmail.comConnect
"I believe the best campaigns start with understanding people, not just targeting them. Let's create something that resonates."